How we do
what we do
(and why we do it)
We love new technology as much as we love art, We deeply understand the needs of those involved in the art world and we provide them innovative digital solutions based on AR and blockchain.
We’re basically a bunch of
R2A is an innovative startup founded in March 2022. Its mission is to create a new model of communication, expanding the physical world into the virtual world through Augmented Reality.
R2A’s vision is to create dynamic and innovative interactions between users and art world.
Revolutionizing the way artistic enjoyment is experienced, increasing engagement with new generations, granting the exploitation of archival material without the limitation of physical space and stimulating more and more interest in realities such as museums, foundations and galleries: these are the objectives the startup has set itself on since its inception.
R2A was born from the encounter of different personalities, cultures and experiences based on the same solid foundation: the interest in and study of the artistic-humanistic culture, enhancing it through the strong experience in Augmented Reality projects, in the use of technological tools, the study of the economic impact of blockchains and NFTs, that are the meeting point for an innovative vision of technological and inclusive applications for the art world.
We believe we have the vision and the tools necessary to build a new layer of value to bring together artists and buyers through a new declination of connections between AR, geolocation and NFT.
The team’s work experience has grown with innovative projects specific to the target market, and makes us ready to work on a scalable marketplace of great impact with an international vocation.
In-depth knowledge of the cultural and art world
Strong technological skills
understanding of the target market
Gen Z friendly technologies with high ROI
young, passionate and interdisciplinary team
Fast development time
and honesty are the
core values on which we
want to build
We respect everyone’s work, and we believe that work
is not the only important
thing in life. With us,
everyone is free to manage their time as they wish,
as long as they achieve
Each of us is
our own words,
actions and results.
DIVERSITY & INCLUSION
We don’t care about your
age, race, ethnicity,
religion, ability, nationality, citizenship, socioeconomic status, or gender.
We care about you.
We love what we do,
and we want every job
to turn out better than
the customer imagined.
We love the environment
as much as people, and
we believe that new technologies can be an important cornerstone in rebuilding the best of
all possible worlds.
Athos de Martino
Co-Founder & President